MKTG Essay Example | Topics and Well Written Essays - 250 words - 3

MKTG - Essay Example Though humorous, the ad depicts an overweight father who tends to his crying baby, only to find that the baby confuses its father’s chest with its mother’s. The ad contains a strong message however; the execution has been done through a wrong mode which may be demeaning for the target audience. An ethical way would have been to show a person facing health problems or social problems because of being overweight. This is because the ad awkwardly defies the society’s natural gender roles and a lot of overweight individuals may find the ad offensive as well. The customers who are overweight would feel bad about themselves and even the brand will have a tendency to create negative associations as the target audience will not respond positively when they are being made fun of. Bibliography Maecat. â€Å"4 Banned Commercials†. YouTube.com. 6 March, 2007. Web. 2 May 2011. http://www.youtube.com/watch?v=PRiYkwtBK34&feature=related

Conducting a Strategic Management Project Essay Example for Free

Conducting a Strategic Management Project Essay Introduction Shell is one of the worlds leading energy group and petrochemicals companies. It has around102000 employees in more than 100 countries. The objectives of the Shell Group are to engage efficiently, responsibly and profitably in oil, oil products, gas, chemicals and other selected businesses and to participate in the search for and development of other sources of energy to meet evolving customer needs and the worlds growing demand for energy. Mission Statement Shells innovative approach ensures that they are ready to tackle the challenges of new energy futures. 1.1 Topic of investigation having a strategic implication. This report explains the team buildings and teams work in Shell and development of its research work progress within the organization. It also presents suitable analysis of the project management and planning, advisory and project implementation of work. In this report, positive results of theories and its test showed that effective teamwork can lead to a success and achieving critical goals of Shell. It may also be able to gain the sustainability of competitiveness. Moreover, study explains that how team performance can be improved through leadership with project planning to face the upcoming challenges in modern era of business environment Shell operates in. 1.2 The aim, scope and objectives of the project. †¢ How can we improve Shells research study about lubes oil? †¢ What strategy we should adapt for improving Shells research? †¢ How and effective team force can be made for this purpose? The aim of the project is to achieve such team management, technology and resources that meet the new emerging energy challenges. Shell need to adapt such management strategies which will make a strong workforce with experienced and skilful team members. Shell wants to be recognised as a great company-competitive successfully and a force for progress. Shell has a fundamental belief that they can make a difference in the world because of its worth in the global market. A strong consumer proposition has been developed for the brand and embodied in the line World Quality which communicates Shell value-based offering in a precise manner, to its core target audience. The purpose of the advertising in the first instance is to support this strong value proposition and secondly to tailor the m edia solution to the store. 1.3 Justifying the scope, aim and objective. In meeting the energy challenges, the world faces three hard truths. The first is that there has been a step-change in global energy demand, with rapidly developing countries like China and India entering the energy-intensive phase of growth. Even with huge improvements in energy efficiency and substantial growth in renewables, fossil fuels will still be the main element of the energy mix by mid-century. The second hard truth is that easy-to-access oil and gas is in decline. As a result, energy will come increasingly from unconventional sources, such as oil sands. The third hard truth is that the increased burning of fossil fuels especially coal for power generation could mean unacceptably high emissions of carbon dioxide (CO2) and other greenhouse gases that contribute to global warming and climate change. Meeting the energy challenge Shell is helping to meet the energy challenge with a broad range of approaches. It uses advanced technologies that can unlock oil and gas in more remote or hostile environments, and new techniques to extend the lives of existing fields. We are increasing production from unconventional sources, including oil sands. Shell helps make the most of cleaner-burning natural gas through our output of liquefied natural gas (LNG) and gas to liquids (GTL) products. We are helping to develop second-generation bio fuels that do not compete with food crops; and we are developers of wind and solar power. 1.4 Evaluation of project research methodology. Methodolgy Research Study should be verified by seniors because all research is based on practical data and that data may vary by location of the research and by person. Need to Understand the Hypothesis before research and development. Which department are more feasible and which person is more interested and suitable for that research. Research should be complete on time. Research conduct at same time on different locations 2.1 Identify sources of data and information that will support the aim of the project. For a company like Shell having the right information about the environment, customs, laws and customer needs is of key importance. To gather this information the company will firstly see the law of the country in which it is going to start business, as we are talking about their business in UK the law allows this business. Here in UK there is a high demand it is a rich environment for the company to run their business. Data about this can be obtained by doing surveys and examining the current market i.e. by observing the similar businesses running in the country. Scanning the Environment In this research study, an appropriate approach of environmental scanning is considered in the industrial organisations that are operating in the chemical industry. Different types of information were used in this study. It included general information about the industry and specific about the participating companies. The type of data that was included was; †¢ Formal data that concerns the companys character. †¢ Data that is publicly available, like in annual reports. †¢ Interviews of managers that provided the history and culture of the companies. This information was very important to analyse and research the topic and to see how other companies are operating in the industry. Strauss (1987) emphasizes the usefulness of the case study approach when used with grounded theory. Grounded theory seeks to generate theoretical statements and, ultimately, complex theories based on empirical evidence, although it can be used in different ways and reach various degrees of complexity. The research design framework adopted in this study can be described as a multiple case study, composed according to the theory building structure, as described by Yin (1989), i.e., where the sequence of chapters follow a theory-building logic, and using the grounded theory method of qualitative data analysis. 2.2 Synthesise the data and information for options or alternatives that support the project aims. An effective information infrastructure was implemented to assess the information required in this research, which included technological information, processes and information acquired by people. A rich collection of scientific and technical information was gathered, which was managed by professionals having different backgrounds. However, some companies just provided a consistent picture which was a small collection made up of journals, literature and reports mainly. The information being pervasive is one of the main reasons in having difficulty in accounting for the costs involved in the research as it depends on specific roles and their performance. The data that was collected showed that in medium or large chemical companies data and information was being handled by 50% staff while in smaller companies about 9% staff was involved. The scope of the companies was assessed by their li nks with Research and Development organisations and hoe they collaborate with the regulatory agencies. Strategic change Larger companies like Shell influence the planning adoption but some other factors also interfere with the tendency, for example in what form the organisation is and what is the management style of the organisation. No evidence was found that suggests that the subsector companies should adopt the planning technique as a planning tool. While, the planning offices are also rare and their main duty is to collect the difficult data which is needed by the top management for decision making. The strategic change analysed mainly talked about increasing the quality of the product, which includes mainly improving the conditions of production. Environmental protection was also an issue in some cases there were highly pollutant industries. Globalisation and diversification were also some important strategic changes. Companies that targeted globalization pursued growth in the industry but some companies just secured their positions in the internal market due to the threat of major competitors operating in the main market. Companies which had a little scope of growth adopted specialization. The main target was to improve the product quality. Some companies claimed that they always pursue improving the production quality while other companies admitted that they have to improve the quality of the product to satisfy the EC regulations. 2.3 Determine an option or alternative that supports the project aims. Other way of supporting the project aim is to use theoretical information and implement it directly on the company. Information is like team management theories. Inductive and deductive research can be used to gather information and to move towards the aim. Deductive research Deductive reasoning works from the more general to the more specific. Sometimes this is informally called a top down approach. Conclusion follows logically from premises Inductive research Inductive reasoning works the other way moving from specific observations to broader generalizations and theories. Informally, we sometimes call this a bottom up approach. Conclusion is likely based on premises..It involves a degree of uncertainty. Inductive type based on induction. Data is collected on a subject and researcher tries to develop theory from this data. 3.1 Evaluate the research analysis to enable conclusions to be made. Team Management It is difficult to build a team and maintain good working relationships. However, team members go through a number of development stages to work together effectively in team performance management. Individuals performing well are rewarded while those who are not performing good are motivated. The functions and roles of its members should be recognised by its team. The leader should establish continuous communication lines and set clear goals that are understood. A team that performs well accomplishes projects quickly and with less difficulty, misunderstanding, and divergence. Strategic Objectives Strategic goals or objectives are broad, high level aims, derived from organisations mission statement and purpose, affecting the whole organization (sometimes referred to as corporate aims). These will be: †¢ Long term (time horizon of several years), although they should be monitored regularly (typically annually) and may be revised periodically. †¢ Responsive to external factors such as new competition, changes in global economic conditions, or customer demands. The term strategic denotes a particular focus of the managers planning and decision making responsibilities. Senior mangers focus mostly on why questions, concentrating on the big picture and providing vision and leadership for employees across the whole organisation. Alignment of team performance and corporate goals To achieve the corporate aims it is necessary that the direction of the teams is towards the long term strategic goal. Managers and team leaders have to keep in mind what they need to achieve overall. And hence, to control the teams in such a way that either they are working on long projects or short its all adding up to the final goal. In the case of Shell the main objective of the company is to provide good quality chemicals. To achieve this there has to be a proper direct and control system of the staff working at the stores from the top management to the staff working on the floor. A good communication and understanding will always lead to easy achievement of goals, satisfying the customer at the end. Mangers are supposed to take into account the demand and supply of the products to make sure every product is available on time and then work should be allocated to the subordinates in a proper system to get all the work done systematically and easily. Proper team management should be done by the supervisors and the team leaders. All the staff should be divided into small teams which have to work in different sections. Proper training should be given to all the team members and a standard way of achieving the goal. This performance target should be given to all the team members and should be monitored and reviewed constantly. This standard should be according to the company policy and should be according to health and safety and customer satisfaction oriented. Providing good work at the end of every shift, which is the availability of all the products on time with good customer service. 3.2 Recommend a course of action that achieves the project aim. Skills that need some development †¢ Communicating †¢ Decision-making †¢ Leadership †¢ Prioritizing †¢ Valuing and †¢ Skills need to be achieved. †¢ To respond problems, experiences and opportunities from which to learn. †¢ To generate ideas without constraints of policy or structure or feasibility. †¢ Involving with other people i.e ideas bouncing off them, solving problems as part of a team. †¢ Need to have a limelight/high visibility i.e can chair meetings, lead discussion, and give presentations. †¢ To be engaging myself in short, activities such as business games, competitive teamwork tasks, role playing exercises. Supporting Others †¢ Motivating †¢ Analysing †¢ Delegating †¢ Reporting 3.3 Analyse the impact of the recommendations. Training courses at Shell for career progression. Management Development Programme Includes: †¢ Consumer Legislation †¢ Customer Service †¢ Employment Law †¢ Health and Safety †¢ Human Resource Management †¢ Policies Procedures Opportunity development builds competitive positions by identifying and utilizing opportunities in the environment. Opportunity development is necessary because your existing positions are constantly being degraded by change. Opportunities exist as openings in the environment that allow you to advance your position in the direction of your mission. These openings are usually small, but by taking advantage of the small openings, you eventually position yourself for the big advances you want. Training After the initial audit our ethical trade specialists work with the suppliers to support them through remediation of any issues that are found. Training is offered to suppliers on particular issues and best practice, at regular intervals. Shell is in the process of more than tripling the size of its own ethical trade team that focuses on training and intensive problem solving with its suppliers. These individuals are trained to the highest levels and are equipped to address endemic problems in the supply chain and come up with viable solutions for the suppliers. 4.1 Produce the results of the investigative project. The purpose of this study was to explain the team buildings and teams work in Shell and development of its research work progress within the organization. It also presents suitable analysis of the project management and planning, advisory and project implementation of work. In this report, positive results of theories and its test showed that effective teamwork can lead to a success and achieving critical goals of Shell. It may also be able to gain the sustainability of competitiveness. Moreover, study explains that how team performance can be improved through leadership with project planning to face the upcoming challenges in modern era of business environment Shell operates in. The main result was in the adoption of the learning and training courses within the company in order to prosper and enhance in the future. Shell is one of the leading companies in the world in the chemical an oil sector and it felt pride in taking these training and development steps in order to move forward and to achieve its project aim as a result of the research program. 4.2 Evaluate the impact of the investigative project The future sustainability of any organization heavily depends on the quality of project management to be able to cope with todays dynamic business environment. There is direct co relation between stake holder business project and the people within the firm. Shell is one of the four largest companies in the UK and has been ranked number one of the top 100 graduate employers in the UK and all over the world. The sustainability of Shell competitive advantage of its brightest people is depending on the successful team work and leadership. The best leaders know how to get others to follow and the best team members know how to follow their leaders. REFRENCES BOOKS: Aguilar, F.J. (1967) Scanning the Business Environment. New York: McMillan. Robert , buttrick ,(2005).The project workout: pearso education limited Edinburgh gate Education 3rd (1) pp, 305-350 Strauss, A. Corbin, J, (1990). Basics of Qualitative Research: Grounded Theory Procedures and Techniques. London: Sage. Strauss, A. (1987) Qualitative Analysis For Social Scientists. Cambridge: Cambridge University Press. Total Quality Management: The route to improving performance by John S. Oakland (Hardcover 15 Mar 1993) Shell employee control hand book 07/08 Personal development as a strategic manager unit 7001: level 7 strategic management and leadership CMI Checklist: †¢ Personal development planning †¢ Developing strategy for world class business E-learning †¢ Your role in improving personal effectiveness †¢ Development needs and planning development Web links: †¢ www.milum.net 13/12/2009 †¢ www.enotes.com 13/12/2009 †¢ www.quickmba.com 13/12/2009 †¢ www.managers.org.uk 10/12/2009 †¢ www.shell.co.uk 20/12/2009

Hesiod’s Theogony :: Hesiod’s Theogony

Hesiod’s Theogony Hesiod writes his Theogony within the context of the nascent polis, which informs his conception of the Greek pantheon. The generations of gods that he portrays begin with the elements of nature and move steadily toward fully anthropomorphic figures, which represent elements corresponding to the experience of the city-state. In Hesiod’s time, the polis was led by a king, or kings, and the rule of Zeus that Hesiod portrays serves as an example of royal rule for them. Toward the end of the Theogony Zeus is urged by the other gods to be king, to rule the other immortals, and to follow the advice of Gaia. And so he apportions honors among them (881-5). Hesiod suggests that royal power results from the assent of the ruled, that it entails the right to rule, but that that rule must be tempered by recognition of the significance of nature, earth, which provides society’s livelihood. Zeus swallows the goddess Metis (890), just as a king must gain intelligence. Then he marries Themis, right, who bears good rule (Eunomia), justice (Dike) and peace (Eirene) (901-2), all necessary elements for a prosperous city-state. Eurynome (straight law) bears him the Graces (Charites), which are necessary elements for trade and social interaction. Zeus’ marriages to Demeter, Leto and Hera yield the gods and goddeses familiar to the Greek world, Persephone, Apollo, Artemis, Hebe, Ares and Eileithyia, and he himself eventually bears Athena (912-24). These are not elements of good rule, but simply the gods of the Greek polis. Demeter and Persephone are worshipped for agriculture, Apollo for his oracular shrine, Artemis for the wilderness and young women, Ares for war. Poseidon as sea god is apart from the polis, but he sires the fearsome Triton (931). Likewise, Ares’ children Phobos and Deimos, two aspects of fear, delineate realms beyond the proper bounds of the polis. Maia bears for Zeus Hermes (938-9), who as herald of the gods moves between realms, between one polis and another. The story of succession that arrives at the rule of Zeus moves from the undifferentiated Sky (Ouranos), through Kronos to Zeus, who himself must withstand the challenges of both Prometheus and Typhoeus.

Art of the United States

Art of the United States Out of all the works of art with in the Art of the United States exhibit in the San Diego Museum of Art in Balboa Park, Shipwreck by Thomas Doughty really made an impression on me. It is a 25 x 30 ? in. oil on canvas. The reason this painting caught my eye is because it has two especially unusual qualities. First, Doughty rarely painted seascapes, and his paintings usually focused on the lyrical aspects of nature rather than the threatening ones. Shipwreck was composed in the artists studio from elements borrowed from different locations. The painting is symmetrical with trees blowing in harsh winds on either side. The swaying trees seem to barely be holding on to the rocks on which they stand. Ominous clouds lurk in the distance that augment terror that the crashing waves bring to the viewer. Just beyond the vanishing point of the ocean, a horizontal line of reddish yellow breaks up the dark color of the ocean and the clouds. The gentle blended lines seem to celebrate the wilderness of the United States during the eighteen hundreds. The curved lines strengthen the movement of the ocean and the clouds. The color scheme seems to be unified and the overall dullness and darkness of the painting intensify the violent and even theatrical depiction of a storm. There is a tiny figure that stands both at the center of the storm and at the center of the painting. I think the artist painting this painting because wants viewers to be able to identify with the miniature central lone figure. He stands alone and helpless; watching the ship break against the rock just offshore. It appears he is watching the figure immediately to his right struggling in the rampant surf. During the 1800’s shipwrecks were very common and many people could easily have identified with the tiny figure standing in the midst of the raging storm. The painting evokes both awe and fear in me. The rash of mother nature seems to be unstoppable.

Public and Private Policing Essay

There are many similarities, as well as differences between public and private policing; however, despite differences public and private police tend to mirror each other to a certain extent (Nalla & Newman, 1990) Private policing serve as many roles in the community. Some of the major components of private policing are the alarm systems, investigative services and security guards. â€Å"Public police act on behalf of the government and society to enforce laws, maintain the peace, detect crime, respond to emergencies, assist victims of crime, and provide assistance in prosecuting offenders. (statcan. gc) Private police are seen to be concerned with the protection of personal and corporate interest while public police represent the interests of the public and enforce regulations of the judicial system. â€Å"Private policing, comparison to public policing, has been described as passive policing as to active policing, or as proactive and preventative rather than reactive: where public police generally react to the crime, private police through surveillance and presentation are seen to prevent crime (Wilson 1994) Private and public security has shared skills, experiences and security technologies such as video and training that bring them together. Both sectors share the same goal and that is to protect the people and their property. Police recruits are to go through training requirements to ensure that they are suitable for the job; however, public police go through a more standarized training at colleges and academies while private police differ depending on company and offer minimun training standards. (statcan. gc) There are many differences between the private and public security sector. Private securities have the ability to pick and choose the tasks and duties that are performed. This is one of the main advantages that private policing has over public policing. Private security perform duties such as securing gated communities by checking for residency or employment; dress such as T-shirts and bare feet in businesses that require appropriate attire; and behavior such as loud music and obscene behavior. This is also referred to as â€Å"profiling†, which public police has often been accused. Unlike the public police, private police are not hampered by their regulatory actions by probable cause. Private policing usually operates behind the traditional and legal boundaries where the public police cannot lawfully cross unless by invitation or probable cause. This leads to the private policing sector having a â€Å"broader enterprise than public policing, with a wider range of functions. † (South, 1988, p. 4) I’rivatv and public professionals have the authority to observe and report as well as the capability to act in good faith. With respect to the civil justice system, public officers have a qualified iminunity by Federal law against any civil lawsuits when acting in good faith. On the other hand, private security professionals have no qualified immunity against civil actions. Even private security professionals who act in good faith and follow the appropriate procedures on safety and security still have the possihility of civil actions being filed. Also, many of the laws that protect us from police abuse do not apply to the private sector. Constitutional safeguards that regulate police conduct, interrogation and evidence collection do not apply to private individuals. Information that is illegal for the government to collect about you can be collected by commercial data brokers, then purchased by the police. We’ve all seen policemen â€Å"reading people their rights† on television cop shows. If you’re detained by a private security guard, you don’t have nearly as many rights. Another major benefit with the private providers of security is their flexibility. They can, and will, perform most tasks they get paid to do. Their customers can demand a lot from them, since they are directly answerable to the paying clients and their needs. The private entrepreneurs are also forced to ‘do right’ by the market. If they fail, they will lose their money. Public police do not have the negotiation factor and are paid on salary, no matter how they perform or how efficient they are in performing their duties Public and private policing are major components in the criminal justice field. It would be impossible for our communities to feel secure without the combination of both forces. The focus has been on public and private policing to effectively interact and cooperate with each other. Understanding the importance of one another’s responsibilities and roles could lead to a great partnership. Throughout recent years, some law enforcement agencies have come to realize how to benefit from private policing. Las Vegas uses private security as surveillance in the many hotels and casinos and police are called in for arrests.

The Roman Civilization essays

The Roman Civilization essays The Roman Empire has been one of the most influential civilizations of all time. Its culture has been integrated throughout many societies. At its peak, the Roman Empire blanketed Europe in its vastness and even stretched overseas to Africa. In addition, the Roman civilization even reached into Asia as well. The Romans left its mark on many societies and left behind a bounty of cultural riches. The Romans can be seen as one of the most complex civilizations of its time by examining its economy, technology, and religion. This paper will talk about the origins of the Roman civilization. Also, the growth of the Roman economy through its tribal beginning to its historical rise to power will be revealed. Also, light will also be shed on the contributions to earlier technologies made by the Roman Empire. The changes in Roman religion will also be revealed towards the end of this paper. So where did the Romans come from? The Romans started out as a small group of tribes called the Italics, which included Latins, Sabines, and Samnites. Those three tribes are the three largest tribes of the Italics. (Haywood, p.194) Eventually, the Latins and Sabines developed to the Romans civilization. The story behind their combination has been explained in the story of Romulus and Remus. Romans say to have traced their ancestry back to Aeneas, a Trojan hero who escaped the Sack of Troy with his son, father, and small band of followers. They all settled in Latium and married a local princess. Before he married the princess though, he had two illegitimate twin sons named Romulus and Remus. Aeneas placed the twins in a small raft and sent them adrift in the flooded Tiber River. Fortunately, the raft washed ashore and was found by a she-wolf. The she wolf suckled them, which help them to survive until a few shepherds showed up and rescued the twins. After reaching adulthood, the two brothers founded a city at the location they were abandoned. Unfor...

Free Essays on Austro-Hungarian Empire

HIST201 – Research Essay Question 8: Outdated? When did the dissolution/break-up of the Austro-Hungarian Empire become inevitable? To what extent did World War I cause the collapse, to what extent did it pre-date 1914, to what extent was it imposed by the victorious Allies of 1919? At the end of this year it will have been 85 years since Austria-Hungary quietly slipped away into the history books. Over the decades since 1918 there has been a great deal of historic discussion over the reasons for the gradual disintegration of the Hapsburg Empire. Thus, the moment has perhaps approached to take one more look at what could be considered an outdated question, that of when did the collapse of the Habsburg Empire become inevitable? Could it have survived if it wasn’t such a victim of its own fragility and inner turmoil, or was it doomed by its decision in 1914 to abandon diplomatic solutions and opt for war, and what were the Allies roles, if any, in its demise? Firstly, the degree of inevitability is questionable. How far back must one venture to find that precise point in time that inevitably led to the Habsburg Monarchy’s demise? Such a point can seldom be found. In fact Joachim Remak suggests that to trace back its end too deeply, is to submit to the fallacy of post hoc ergo propter hoc. However, there are various schools of thought that have attempted to find the exact origins of the collapse. Alan Sked, in his article ‘Historians, the Nationality Question, and the Downfall of the Habsburg Empire’, refers to one such school as counter-factual historians. They posed the ‘inevitability’ and ‘at what point’ questions and having then selected their date, they usually describe or imply, that all would have been different – and usually better – had only this or that occurred instead. One British historian, C. A. Macartney, should also be ranked in this school. In his 1978 book, The House of Austr... Free Essays on Austro-Hungarian Empire Free Essays on Austro-Hungarian Empire HIST201 – Research Essay Question 8: Outdated? When did the dissolution/break-up of the Austro-Hungarian Empire become inevitable? To what extent did World War I cause the collapse, to what extent did it pre-date 1914, to what extent was it imposed by the victorious Allies of 1919? At the end of this year it will have been 85 years since Austria-Hungary quietly slipped away into the history books. Over the decades since 1918 there has been a great deal of historic discussion over the reasons for the gradual disintegration of the Hapsburg Empire. Thus, the moment has perhaps approached to take one more look at what could be considered an outdated question, that of when did the collapse of the Habsburg Empire become inevitable? Could it have survived if it wasn’t such a victim of its own fragility and inner turmoil, or was it doomed by its decision in 1914 to abandon diplomatic solutions and opt for war, and what were the Allies roles, if any, in its demise? Firstly, the degree of inevitability is questionable. How far back must one venture to find that precise point in time that inevitably led to the Habsburg Monarchy’s demise? Such a point can seldom be found. In fact Joachim Remak suggests that to trace back its end too deeply, is to submit to the fallacy of post hoc ergo propter hoc. However, there are various schools of thought that have attempted to find the exact origins of the collapse. Alan Sked, in his article ‘Historians, the Nationality Question, and the Downfall of the Habsburg Empire’, refers to one such school as counter-factual historians. They posed the ‘inevitability’ and ‘at what point’ questions and having then selected their date, they usually describe or imply, that all would have been different – and usually better – had only this or that occurred instead. One British historian, C. A. Macartney, should also be ranked in this school. In his 1978 book, The House of Austr...